Doxa’s new SUB 300 Beta

[AtomicTom]

Did you guys by chance have time to see Doxa’s SUB 300 Beta?

The watches have 42.5mm cases, ceramic bezels, a fleet of nice
colors, BOR bracelet, as well as sporty rubber straps, and Sellita
SW200 right there beneath everything.

















https://timeandtidewatches.com/doxa-sub ... troducing/

[Jeep99dad]

Yes i saw those yesterday and fell for the blue one especially. Want one

[tattoo chef]

Something is off. I think it’s the black bezel surround and crown mixed with the colors. I think if bezel and crown were stainless it would look better.


Sent from my iPhone using Tapatalk Pro

[hoppyjr]

I’m not feeling these, probably because the existing 300T feels more “right” as a Doxa.

If I had to choose, the Searambler is the best of the beta bunch.

[CGSshorty]

The Searambler looks good. The rest not so much.

[BacoNoir]

I liked them initially, but then saw that the inner bezel markings are too hard to read. I do like the wave dials.

My carbon has a domed crystal and ETA movement, and I’m happier with it.

[Ryeguy]

I’ll begin by saying I really like my 300T, so I am a fan of Doxa Subs.

This “Beta” series is just beyond me though.

I agree the Searambler is only version that kind of works. The dark dials just make the bezel completely invisible.

I guess I just don’t understand how the next generation of the iconic Doxa Sub is to make it less functional as a dive watch. I mean Rolex has pushed their Sub upmarket, but it still functions as a dive watch. Same with Omega and Grand Seiko.

I would love to see how these “Beta” models might look with fully colored / legible bezel inserts. Maybe the inner time scale could be a grey color or something so it isn’t confused with the no deco scale. I can only imagine the Mayors sales person talking to the potential buyer:

Prospect: “What do the orange numbers on the bezel mean?”

Salesperson: “Those are a no decompression dive scale - a feature patented by Doxa and iconic to their watches”

Prospect: “That’s interesting, but I’ll never use it - what is this black number scale I can barely see do?”

Salesperson: “That’s an elapsed time counter for diving, but also useful for timing anything from cooking to parking meters”

Prospect: “Oh, that’s actually useful! Too bad I can’t read this one. Do you have any other fun colored watches with a bezel like this I can actually see?”

Salesperson: “Yes, right this way to our Oris collection”

I understand the goal for Doxa is to appeal to a greater number of customers. I’m just not certain this design will do it.

[demer03]

At some point, they have to create new products to grow. This doesn’t do it for me, but I give them credit for the effort

[Baffo]

Doxa must be in the “maxi case” phase, when brands take a perfectly working design and make it markedly worse

[Ryeguy]

At some point, they have to create new products to grow. This doesn’t do it for me, but I give them credit for the effort

I completely agree.

I think the big challenge is the release of new designs while concurrently rapidly expanding their AD network.

Previously, in their online only phase, prospective buyers had to seek out the product and clunker designs died a quiet death.

With the AD network go to market model, you kind of have to hit home run designs or risk your product getting dumped onto the grey market.

The Mayors salesperson isn’t there to sell Doxa’s. They are there to sell watches.

I don’t know if it is possible, but I would consider trying a hybrid approach. I might release new designs as online only first to get the feel of the enthusiast response, and if successful, then release to my AD network. Kind of a “test market” approach.

[demer03]

At some point, they have to create new products to grow. This doesn’t do it for me, but I give them credit for the effort

I completely agree.

I think the big challenge is the release of new designs while concurrently rapidly expanding their AD network.

Previously, in their online only phase, prospective buyers had to seek out the product and clunker designs died a quiet death.

With the AD network go to market model, you kind of have to hit home run designs or risk your product getting dumped onto the grey market.

The Mayors salesperson isn’t there to sell Doxa’s. They are there to sell watches.

I don’t know if it is possible, but I would consider trying a hybrid approach. I might release new designs as online only first to get the feel of the enthusiast response, and if successful, then release to my AD network. Kind of a “test market” approach.

Agree. Their original design is appreciated by a narrow market. Appealing to a broader AD market will be necessary to grow their business. Going to be a challenge, for sure. I’m in institutional sales, and consumer sales freaks me right out. So different.

[Wario406]

At some point, they have to create new products to grow. This doesn’t do it for me, but I give them credit for the effort

I completely agree.

I think the big challenge is the release of new designs while concurrently rapidly expanding their AD network.

Previously, in their online only phase, prospective buyers had to seek out the product and clunker designs died a quiet death.

With the AD network go to market model, you kind of have to hit home run designs or risk your product getting dumped onto the grey market.

The Mayors salesperson isn’t there to sell Doxa’s. They are there to sell watches.

I don’t know if it is possible, but I would consider trying a hybrid approach. I might release new designs as online only first to get the feel of the enthusiast response, and if successful, then release to my AD network. Kind of a “test market” approach.

Agree. Their original design is appreciated by a narrow market. Appealing to a broader AD market will be necessary to grow their business. Going to be a challenge, for sure. I’m in institutional sales, and consumer sales freaks me right out. So different.

That, and you’re wearing the GOAT.

[demer03]

At some point, they have to create new products to grow. This doesn’t do it for me, but I give them credit for the effort

I completely agree.

I think the big challenge is the release of new designs while concurrently rapidly expanding their AD network.

Previously, in their online only phase, prospective buyers had to seek out the product and clunker designs died a quiet death.

With the AD network go to market model, you kind of have to hit home run designs or risk your product getting dumped onto the grey market.

The Mayors salesperson isn’t there to sell Doxa’s. They are there to sell watches.

I don’t know if it is possible, but I would consider trying a hybrid approach. I might release new designs as online only first to get the feel of the enthusiast response, and if successful, then release to my AD network. Kind of a “test market” approach.

Agree. Their original design is appreciated by a narrow market. Appealing to a broader AD market will be necessary to grow their business. Going to be a challenge, for sure. I’m in institutional sales, and consumer sales freaks me right out. So different.

That, and you’re wearing the GOAT.

Ha, not today. Sent her to Doxa. They are seeing if they have parts to replace the HRV that’s been replaced. Fingers crossed.

[gwells]

pass on all of them.