So what's the new thing gonna be?

[jtbenson]

<goes back to f5-n sinn 9/1 thread for shorty's leak>

[Bob1035]

<goes back to f5-n sinn 9/1 thread for shorty's leak>

I was thinking the exact same thing!

[justsellbrgs]

......big with the "dive community" that hangs out courtside at LA Laker games....

[Ryeguy]

Well, my credit card is safe from that thing...

I'll be seeing it at JomaShop I suspect, real soon.

[aikiman44]

Ghastly

[Ryeguy]

The black text on black background date wheel makes it look like the 3 o'clock indice fell off.

I mentioned this over on WUS, but it seems to me Doxa is trying copy the Seiko "Street Series" design play, taking a dive watch and making it more "street" oriented by using darker colors, etc.

The difference to me is:
1) The Seiko watches are still functional and legible
2) Seiko chose to pursue this fashion-oriented market using lower end watch models (solar movements, $400 price point).

I don't see any urban youth wanting this Doxa, and I'm not sure urban elites would even consider a Doxa when there are so many other options available at this price point.

[logan2z]

Doxa desperately need Rick Marei back. They seem to have seriously lost their way since his departure.

[Ryeguy]

Doxa desperately need Rick Marei back. They seem to have seriously lost their way since his departure.

I was just thinking this.

My guess is, if this keeps up, pretty soon Rick will be able to simply buy the brand from the Jenny family.

[hoppyjr]

Seven thousand dollars?!! I wouldn’t buy that ugly thing for $700!

[tmw]

There are no words.

[sub600]

DOXA goes their own traditional way

Bravo

[hoppyjr]

There are no words.

I think “fugly” applies here

[tmw]

There are no words.

I think “fugly” applies here

"Fugly" is a compliment here.

Maybe Butt Fugly would work better.

[CGSshorty]

I have this Seiko for sale. Less than $7k, I promise.

[Chocodove]

I have this Seiko for sale. Less than $7k, I promise.

Needs more urban, too easy to tell the date and time.

[Joeprez]

I have this Seiko for sale. Less than $7k, I promise.

I was going to post this photo

[Ryeguy]

A guy on WUS photoshopped up what the folks there were suggesting and actually came up with a decent looking watch. Not my style, but not bad.



Another user made the astute observation that to cater to the fashionista market, the brand must be aspirational. Given no one outside of a niche of the watch enthusiast community knows the Doxa brand, this may be a challenge for them.

[Bob1035]

I've never heard "doxa" mentioned in a lyric, unless I'm missing something

[Joeprez]

A guy on WUS photoshopped up what the folks there were suggesting and actually came up with a decent looking watch. Not my style, but not bad.



Another user made the astute observation that to cater to the fashionista market, the brand must be aspirational. Given no one outside of a niche of the watch enthusiast community knows the Doxa brand, this may be a challenge for them.

Looks less hideous

Doxa should do a run of Sub300T with black PVD cases, on rubber. Similar to the Carbon but way less expensive (SS case). Pretty sure that would sell ton.

And then a Sub300T GMT. And then they could do a LE run in Titanium. And there it is, business plan for the next two-three years

Annnnnnnd, why not a Hodinkee or Grey Nato colab?!?

[dnslater]

A guy on WUS photoshopped up what the folks there were suggesting and actually came up with a decent looking watch. Not my style, but not bad.



Another user made the astute observation that to cater to the fashionista market, the brand must be aspirational. Given no one outside of a niche of the watch enthusiast community knows the Doxa brand, this may be a challenge for them.

Looks less hideous

Doxa should do a run of Sub300T with black PVD cases, on rubber. Similar to the Carbon but way less expensive (SS case). Pretty sure that would sell ton.

And then a Sub300T GMT. And then they could do a LE run in Titanium. And there it is, business plan for the next two-three years

Annnnnnnd, why not a Hodinkee or Grey Nato colab?!?

Follows the color scheme of the OG Golden Tuna which was the first commercial saturation diver?