Something new in the world of watch straps, basically a big rubberband. Seems it's only available in 22mm width right now but looks like a simple but effective idea. Selling at a reduced price of €39 right now down from a crazy usual price of €98. I can imagine this coming out in various colours and widths if they catch on. https://stripastrap.com/
If I understand correctly, it may be comfortable but….unlike a nato, Zulu, or Erika’s strap, this one doesn’t prevent loss of the watch if one spring bar fails.